Tanzanian Minister for Tourism Mr. Khamis Kagasheki

In a milestone history of tourism promotion partnerships, the Tanzania Tourist Board has launched an international tourism marketing strategy that will place this African nation on top among the world’s leading tourist destinations.

The Tanzanian Minister for Tourism, Mr. Khamis Kagasheki, unveiled the International Marketing Strategy for Tanzania compiled in a 28-page, full-color document and said joint efforts are needed from public and private stakeholders to implement such a strategy that will see this country attracting two million tourists in the forthcoming five years.

The milestone strategy took 18 months of public and private partnership to compile, involving joint discussions and consultations between both sectors (public and private) in which key stakeholders were involved, the Tanzania Tourist Board’s Managing Director, Dr. Aloyce Nzuki, said.

“It is indeed a milestone in the history of the tourism promotion partnership in Tanzania, since the establishment of [the] Tanzania Tourist Board in 1993 and the Tanzania Confederation of Tourism in 2000,” he said.

“This strategy will, among other things, develop a distinctive and competitive positioning of Tanzania and will make use of more focused and cutting-edge techniques and approaches to international tourism marketing,” Dr. Nzuki said.

He further said the ultimate goal is to enable the tourism sector in Tanzania to contribute effectively towards the attainment of the Millennium Development Goals, specifically poverty eradication.

“As we roll out this strategy, we invite all the stakeholders to take ownership and support its implementation,” he added.

Through implementation of this strategy during the forthcoming five years (five year goals), twelve strategic goals will be focused and targeted, all aimed at raising Tanzania’s current position in travel and tourism in the world, from the 90th position to the 75th position.

In market share, the strategy is also looking at increasing Tanzania’s tourism market share in the next five years from the current 11 percent to at least 14 percent of the total number of tourist arrivals in Tanzania, South Africa, Kenya, and Botswana which are key competitors, from the four primary source markets of the United Kingdom (UK), Italy, Germany, and the United States.

The other goal during the period in bracket is to increase the market share of Indian Ocean’s Spice Island of Zanzibar from the current 26 percent to at least 30 percent of the total number of tourist arrivals in this island, to compete with the Seychelles and Mauritius from the above-mentioned source markets of Europe and the United States.

Seychelles and Mauritius are the leading tourist destinations in the eastern Indian Ocean, and both have similar products and weather condition almost similar to Zanzibar.

Taking into account that Tanzania stands as one country with two complimentary destinations in the primary and secondary source markets, the target during the years in bracket will be strong marketing of nature, wildlife, beaches, lakes, and mountains as tourist products available in the mainland, while Zanzibar’s products are pristine beaches, turquoise seas, and history for medium- to high-value tourism.

The other goal is to develop a distinctive and competitive positioning for this country (Tanzania) as a tourist destination and use of this positioning, consistently and consecutively in all communications.

Tourism Minister Khamis Kagasheki said amid the current economic uncertainty, tourism is one of the few economic sectors in the world growing strongly, driving economic progress in developing and developed nations alike, and most importantly, creating the much needed jobs.

He said travel and tourism industry is increasingly becoming more important in the economy of Tanzania, adding, “You will agree with me that Tanzania is a magical place for many reasons, from its natural resources, diverse cultures, to the warmth of its people.

“The range of tourism attractions found in our country today by far exceeds anyone’s expectations.”

The minister said that, the increasing competition in tourism markets requires private and public sectors to join efforts to enhance competitiveness in the market place.

The opening of new destinations in Europe and Asia, and the technology advancement which gives tourists opportunity of a wider choice of destinations, has increased the level of competition in the sector.

“Partnership between the private and public sectors seems to be the remedy to this scenario, and we must continually ask what more we can do together to compete with the best in the world,” the Minister said.

“Our destination is beginning to be well positioned and our collaborative efforts are now beginning to pay off. Over the last ten years, Tanzania registered a growth of 65 percent of international tourist arrivals. In 2011, Tanzania received 867,994 tourists who earned this country US$1.35 billion,” Kagasheki added.

Leveraging on this new marketing strategy and other national initiatives, it is estimated that, the number of tourist arrivals in this country will reach two million by the close of 2017, increasing the revenue from the current US$1.35 billion to about US$2 billion, assuming the existing economic parameters prevail, or even better, improve.

“This joint effort should help us to effectively and appropriately manage the complexity of today’s tourism development and marketing challenges. Our joint efforts should also help us to increasingly find innovative ways to penetrate the markets and attract more tourists to visit Tanzania,” Kagasheki remarked.



Foreign Affairs and International Cooperation minister Bernard Membe

Dar es Salaam. Border dispute talks between Tanzania and Malawi have failed, and the matter will be taken before the International Court of Justice (ICJ) for consideration.

Foreign Affairs and International Cooperation minister Bernard Membe told reporters after a closed-door meeting with European Union (EU) envoys in Dar es Salaam yesterday that the two countries had agreed to disagree, adding that they would now turn to the ICJ for an amicable solution to the long-running dispute.

Malawi maintains that the entire northern portion of Lake Nyasa (known in the southern African nation as Lake Malawi) is within its borders, in line with the Anglo-Germany Treaty of 1890 between former colonial powers Britain and Germany.  Malawi considers the lake’s eastern shoreline as the border between the two countries.

However, Tanzania’s position is that the border runs in the middle of the lake, splitting the northern part of the water body roughly equally between the neighbours.

Mr Membe said yesterday that there was an impasse in the talks in Dar es Salaam after both countries stuck to their official positions, adding that the ICJ was now the best option to resolve the dispute.

The Malawian delegation was in the country for discussions that began on Thursday and were scheduled to end tomorrow.  The talks were to have been followed by a ministerial meeting.

Mr Membe earlier told the EU envoys that Tanzania was preparing for a legal battle at the ICJ.

“I will hold a news conference with my Malawian counterpart on Sunday during which I will reiterate our decision to take the matter to the ICJ.  There is now a need for this issue to be handled at the highest levels of international arbitration,” he said.

It also emerged yesterday that Attorney General Frederick Werema and Constitutional and Legal Affairs minister Mathias Chikawe took part in the talks for the first time.Mr Membe said Tanzania was compiling documentary evidence before the matter was taken to the ICJ.

He said a special team would travel to the African Union headquarters in Addis Ababa and Germany to compile facts that Tanzania would use to support its case, adding that Tanzania was striving for a diplomatic solution.

“I have told them we are not at all interested in going to war with our neighbours Malawi…we are going to resolve the matter diplomatically,” Mr Membe said.

The first round of talks between the two countries was held in the Malawian border town of Mzuzu from late August, but the discussions collapsed in early September after Malawi said it was aggrieved by “Tanzania’s aggressive behaviour”.

This was after Tanzania published a new map, which, among other features, showed the boundary between the two countries running in the middle of Lake Nyasa.

But Tanzania said the new map was published following the establishment of new regions and other administrative areas, and was not meant to provoke Malawi.

Tanzanian officials reminded their Malawi counterparts that Tanzanian maps have always reflected the country’s official position as far as the border between the two countries was concerned.

Malawian President Joyce Banda said early last month she had asked the ministry of Foreign Affairs to officially call off the talks between the two countries.

“When I was leaving the country for the UN, I thought the issue with Tanzania was sorted out and that we were going to pursue dialogue,” she added. “However, in the period I have been away, Tanzania launched a new map. They are harassing our fishermen and sailing boats in our lake.”

The matter would have to be taken to another level, President Banda said, especially since Tanzania has reportedly threatened to blow up any Malawian boat that sails on the lake.

According to President Banda, she discussed the matter with UN Secretary General Ban Ki-moon and informed him of Malawi’s intention to refer the matter to the ICJ.

For decades the issue of who has the right to Lake Nyasa lay dormant in diplomatic binders until last year when the late Malawian President Bingu wa Mutharika granted British company Surestream Petroleum the right to explore the lake for oil and gas.

Surestream moved in to conduct environmental impact assessment, infuriating Tanzania, which said it had not been consulted.


Tanzania would record more progress if people decided to live Mwalimu Julius Nyerere’s legacy. The former United Nations deputy secretary general , Dr Asha-Rose Migiro, said Mwalimu Nyerere set moral and leadership standards, which if emulated, Tanzania would not experience a lot of problems it is facing today.

Speaking at Mzumbe University recently during the marking of Mwalimu Nyerere Day, Dr Migiro urged Tanzanians to stop advocating the late Father on the Nation’s attributes without action.

“As we celebrate the life and works of Mwalimu Nyerere the question we should ask ourselves is, are we his good students?” she said during a workshop with the theme: “Mwalimu Nyerere’s Perspectives on Unity: Focusing on East African Region.”

Dr Migiro noted that Mwalimu Nyerere was a good advocate for freedom, human dignity, social justice and equal rights for all, but some of these issues have become a problem in the country.

“I don’t believe that Mwalimu wanted to be worshipped as a hero as much as he is.

He was openly disdainful of personal glorification,” she said, noting that to show that he was against popularity, Mwalimu detested the use of such words as his highness (Mtukufu) and chose to be addressed as comrade (Ndugu). Dr Migiro noted that in order to lead by example, Mwalimu’s life was far from the opulent indulgence of some of his peers in the continent.  

“It is unfortunate that today we have leaders who preach Mwalimu Nyerere’s values without trying to live them,” she noted, adding: “He set a high moral standard whereby leadership and honour were measured not in the amount of accumulated wealth but in selfless and distinguished public service to the people.”

Presenting a paper on Nyerere’s idea on the African Unity and its implications on the establishment of the East African Federation, Prof Gaudens Mpangala from the Institute of Development Studies, University of Dar es Salaam, said Africa needs unity now than ever before.

Another presenter, from the Department of Political Science and Public Administration, University of Dodoma, Prof Peter Kopoka, said it is important that Tanzanians now focus on making internal unity stronger. The chairman of Mzumbe University Council, Prof Daniel Mkude, said the ideals of unity should be introduced early from primary schools up to higher learning institutions.

“Instilling the sense of unity right from the lower level of education is the secret that others use and lead them to development…we should emulate others on this,” Prof Mkude said.



The Police Force in Kilimanjaro Region is holding 12 illegal immigrants who were en route to South Africa, it has been revealed.

Kilimanjaro Regional Police Commander Robert Boaz told reporters on Friday 16th November 2012 they were arrested after entering Tanzania territory via illegal entry points (panya routes) at Mnoa village in Mwanga District.

He said the immigrants were arrested as they were crossing the village following a tip off from civilians in the village.

Boaz named them as Demeleke Ramira (20),Burhani Demeke (20), Rehisa Faisa (22), Mesigan Yagaye (18), Delgin Sulamo (20), Ayela Dolaso (22), Meksin Kemesig (25), Slum Erimias (18), Amsebo Degaso (16), Felaka Yesafa (17), Salumu Ashora (19) and Tigasaya Almirius (16).

He said the arrested illegal immigrants would be arraigned in court after completion of police investigation.

Mid this year, 43 immigrants from Ethiopian and Somali were found dead in a truck in Dodoma Region. They were believed to have entered the country via illegal entry points in Mwanga District

Investigation revealed they died of suffocation and lack of food. However, data showed they were about 100 people in the truck.

Some bodies were thrown off the truck and dumped in the bush after the driver of the truck realised some of the people he was smuggling had perished. In December last year 20 Somali immigrants were found dead while en route to South Africa.

Arrests of Ethiopian and Somali illegal immigrants are increasing in number as they find Tanzania territory as safe transit on the way to the continent’s top economy.